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2129 ATHENE DRIVE

CONCORD

Navigating A Dated Property For Market-Ready Success

The Challenge

 

This property needed updating to match modern market expectations. Despite its dated condition, a strategic approach to pricing, marketing, and negotiating is essential to balance the owner’s desire for a quick sale and maximum return.

The Solution

 

01.

Full Renovation

Complete upgrades, including floors, kitchen, bathrooms, garage, new HVAC system, windows, sliding glass door, new roof, and modern exterior landscaping, significantly enhanced this home’s appeal, boosting its market value and accelerating the sale process.

02.

Great Staging

Staging this home benefited buyers by helping them envision the property as their future home, but it also significantly reduced the time it spent on the market and helped increase the sale price.

Staged homes attract more attention, with buyers spending an average of 40 minutes in staged homes compared to just six minutes in vacant ones.

Additionally, 23% of buyer's agents observed that staging a home can increase the offered price by 1-5% compared to similar unstaged homes.

03.

Effective Marketing

Great photos and videos were crucial in marketing this home as it significantly enhanced online visibility and sales success.

Professional real estate photography, including high dynamic range (HDR) images, can increase a listing's online views by 118% and help homes sell 50% faster. Additionally, homes with aerial photos sell 68% faster, and listings with videos receive 403% more inquiries than those without.

The Outcome

 

List Price: $699K

SOLD PRICE: $760,000

Implementing a tailored marketing strategy, which included $150K for a full renovation, exceptional staging, and professional photography and videography, enabled us to list the property at $699K. Consequently, this strategic approach resulted in a sale that surpassed the asking price by $61K.

01.

Sold For $61K Over Asking

02.

Pending In 6 Days

03.

Received 8 Offers

— about

A PLACE TO CALL HOME

SOLD PRICE: $760,000

Welcome to 2129 Athene Dr! This gorgeous, fully renovated home located in the Holbrook Heights community includes an open floor plan, new flooring, recess lighting, fresh interior & exterior paint, NEW roof, gutters & downspouts, NEW energy efficient HVAC system, stainless steel appliances, dual pane windows, sliding glass door, & much more! Outside, a private backyard oasis awaits, ideal for relaxation or entertaining, complemented by the privacy of having no rear neighbors. It offers convenient access to parks, schools, Bart, shopping & dining.

The Transformation

With the right strategy and people in place, we exceeded our client's goals. See below for final photos. Click on any image below for an exploded view.

Virtual Tour

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View This Property's Floor Plan Below:

Floor Plan

Property Video

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