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team case study

1507 Siskiyou Drive

Navigating A Dated Property For Market-Ready Success

listing agent: gina jernigan | dre# 02187103

The Challenge

 

The property, while located in a desirable area, had not been updated in years, making it less appealing in a market accustomed to modern aesthetics and amenities. The owner, motivated by a desire for maximum return on their investment, was reluctant to invest in significant renovations. This posed a significant hurdle, as the condo's dated appearance limited its market appeal. Moreover, the owner insisted on a swift sale, adding pressure to a complex situation. Balancing these competing demands—maximizing return, expediting the deal, and managing the property's dated condition—required a strategic approach to pricing, marketing, and negotiating, all within a tight timeframe.

01.

Renovations

Strategic upgrades, including the removal of popcorn ceilings, fresh interior paint, refinished cabinets, new laminate flooring, contemporary kitchen lighting, and elegant exterior landscaping, significantly enhanced this home’s appeal, boosting its market value and accelerating the sale process.

02.

Great Staging

Staging a home benefits buyers by helping them envision the property as their future home, but it also significantly reduces the time the home spends on the market and can increase the sale price.

Staged homes attract more attention, with buyers spending an average of 40 minutes in staged homes compared to just six minutes in vacant ones.

Additionally, 23% of buyer's agents observed that staging a home can increase the offered price by 1-5% compared to similar unstaged homes.

03.

Effective Marketing

Great photos and videos are crucial in real estate marketing, significantly enhancing online visibility and sales success.

Professional real estate photography, including high dynamic range (HDR) images, can increase a listing's online views by 118% and help homes sell 50% faster. Additionally, homes with aerial photos sell 68% faster, and listings with videos receive 403% more inquiries than those without.

The Outcome

 

List Price: $998K

SOLD PRICE: $1,080,000

Implementing a tailored marketing strategy, which included $40K in minor renovations, exceptional staging, and professional photography and videography, enabled us to list the property at $998K, significantly above the initial $880K comparative price. Consequently, this strategic approach resulted in a sale that surpassed the asking price by $82K.

01.

Sold For $82K Over Asking

02.

Sold In 8 Days

03.

Increased Original List Price by $118K

The Transformation

With the right strategy and people in place, we exceeded our client's goals.
See below for final photos. Click on any image below for an exploded view.

Get in touch

I am here to help answer any questions you have. Looking forward to meeting you!

Alyssa Alvarez

REALTOR & Homes For Heroes Specialist

DRE# 02202740

alyssa@luxegroup.com

925.300.8425

PATIENCE. COMPASSION. PERSEVERANCE.

Honest. Hardworking. Kind. These are just a few words clients frequently use to describe Shannon Hooshmand. A Bay Area native, Shannon is personally familiar with the area. Having lived here her whole life, you'd be hard-pressed to find someone more knowledgeable of (not to mention passionate about) its many charms.

Shannon specializes in serving many areas such as San Ramon, Danville, Alamo, and Walnut Creek. She finds joy in introducing people to the rich character and tight-knit community feel that these areas have. From young professionals to families to retirees, the Danville area has a diverse array of people who enjoy the quaint and quiet feel of the suburbs along with the tight knit community that the town has to offer.

While earning a business degree and marketing minor at Golden Gate University, Shannon began working as a manager at a Mexican restaurant. The owners happened to own a real estate business as well, and although it was strictly family employed at the time, once they observed Shannon's unparalleled work ethic, positive attitude, and business acumen, they quickly realized she would be an excellent asset and invited her to get her license and join the team.

After working with the family for two years, Shannon felt that she was ready for the next chapter of her life which ultimately led her to Luxe Realty Group, a boutique real estate firm located in the Bay Area. Although Luxe is a smaller company, it is nothing short of a force. Having a strong and reputable team behind her, Shannon is confident that she has the ability to provide immeasurable value to her clients.

Shannon prides herself on treating every client like a member of the family, taking special care to make them feel supported and encouraged every step of the way. Being involved in one of the biggest moments of her clients' lives is not a responsibility she takes lightly, and she feels honored to be with them on the journey every step of the way. Trustworthy and honest, Shannon's approach is one infused with patience, compassion, and perseverance.

An entrepreneur since childhood, when Shannon isn't working, you can find her pursuing her passion for beauty products by developing a line of bath items with her mother as well as opening an assisted living facility with her partner. Some of Shannon's other favorite pastimes include meditation, traveling to her favorite scuba diving locations including Mexico and Australia, and spending time with her family and newborn.

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